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- Mar 31
- 8 min
How to Write Your Unique Selling Proposition: Do THIS First
Yes, you need a USP. But first, you need to understand what it is, what it does and how to write the best one for your small business.
- Jan 19
- 8 min
The Gen-X Juggle: What to do when "their" advice doesn't work
The way the world worked for our parents and works for our kids does not work for most Gen Xers. Here's how to not get lost in the shuffle.
- Jan 5
- 6 min
The Anti-Resolution Revolution: A New Approach to Success in 2024
Embrace the negativity bias, create anti-goals and nurture identity-based habits for real business and personal development growth in 2024.
- Oct 26, 2023
- 6 min
More Than Demographics: Why Yes, Your Unique Voice Matters
Your unique voice matters. Representation, branding and messaging are more than demographics.
- Jul 6, 2023
- 7 min
My Octopus Mirror: More life lessons from the self-sabotaging cephalopod
Life lessons from the self-sabotaging cephalopod
- Jun 23, 2023
- 8 min
The Business of Nature: 10 Marketing Tips You Should Learn From Flowers
Appeal to emotions through more than one sense. Have multiple functions and provide multiple benefits, but know the difference and how to...
- Jun 21, 2023
- 3 min
The Obnoxious Allure of Discipline
Discipline gets a bad rap, but its appeal is undeniable.