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Services
What Can You Do For Me, Kim?
"Marketing" can be vague.
This is what I'll do and how I'll do it:
Audit/Edit Materials
Critically review
websites, social media accounts, overall online presence, and available marketing materials for consistency, functionality, efficiency and accuracy.
Provide a SWOT analysis with suggestions and observations, and provide actionable insights how to most effectively get customers to ACT.
Develop Strategy
Identify unique selling points, trends, and opportunities, and create integrated, comprehensive
marketing and advertising
campaigns using multiple channels.
Increase brand recognition, company loyalty, and thought leadership, and accomplish sales goals through proven tactics and targeted, on-brand messaging.
Write Content
Craft clear, concise, results-driven messages such as:
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Magazine/newspaper ads
Press Releases/Media Alerts
Website copy
Postcards/flyers/brochures
Social media ads/captions
Banner/pop-up ads
Emails/direct mail
Blogs/articles
Scripts for video ads/YouTube
Tutorials/webinars
Product/menu descriptions
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...and more!
Here's how it will work...
It all starts with a phone call.
Or an email, or a text, or a DM.
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A "Yes, Kim, I'm interested to see what you can do for me," or "I have a project I could use your help with."
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We chat a bit and I do a little happy dance.
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Then, I do the following:
01
Conduct an Overview
To gain a better understanding of your business, I review your website, social accounts, online presence and industry to present some top-of-mind observations.
02
Audit Materials
Quality control testing of elements, ensuring accuracy, noting copy flow, checking grammar, and evaluating overall user experience and technical performance.
03
Provide FREE Proposal
I present my analysis and offer ideas and suggestions.
We then discuss your priorities and create a plan based on which items you'd like to move forward with together.
04
Get to Work!
I create a step-by-step guide and task list with specific, actionable items and begin to implement the strategies and write the copy for you based on which projects you'd like me to handle for you.
Here are some things I'll suggest
Website Edits,
Copy & Design
Articles, Blogs,
Case Studies
Print, Online, Pop-Up & Banner Ads
Emails, Newsletters, Sales Automations
Postcards, Flyers, Brochures
Menu & Product Descriptions
Public Relations & Publicity
Social Media Ads, Captions & Strategy
Rates & Pricing Structure
* Final rates are dependent upon services selected and availability of assets.
Some products, like ad campaigns, print ads or flyers, or the creation of social media or website content may require collaboration with graphic designers or photographers, and be considered project- or quarterly-based.
Other more ongoing efforts like social media management, or technical website edits will be conducted at an hourly rate ranging between $30-$55 per hour depending on what information and assets are already available and how much research will need to be conducted.
All rates, payment schedules and work timelines are openly discussed and formally outlined in the contract that will be sent over after our initial meeting, once you've decided what items in the FREE proposal to move forward with and have shared with me a bit more about what you already have.
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Please know that I am happily committed to transparency and over-delivering. I genuinely want to contribute to your success, not be a hinderance to it.
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If you have specific questions about rates, please reach out and let's discuss!
