Mar 31, 20248 min read
How to Write Your Unique Selling Proposition: Do THIS First
Yes, you need a USP. But first, you need to understand what it is, what it does and how to write the best one for your small business.
Jan 5, 20246 min read
The Anti-Resolution Revolution: A New Approach to Success in 2024
Embrace the negativity bias, create anti-goals and nurture identity-based habits for real business and personal development growth in 2024.
Oct 26, 20236 min read
More Than Demographics: Why Yes, Your Unique Voice Matters
Your unique voice matters. Representation, branding and messaging are more than demographics.
Jun 23, 20238 min read
The Business of Nature: 10 Marketing Tips You Should Learn From Flowers
Appeal to emotions through more than one sense. Have multiple functions and provide multiple benefits, but know the difference and how to...