Press Release / Publicity

When "Mayans M.C." celebrity Frankie Loyal collaborated with veteran-owned Trinidad3 to recreate an All-American jean made for bikers, I was genuinely thrilled to help the service-oriented duo promote the launch of their new product! After a few brief discussions with owner Trinidad Garcia III, I created a press release for the announcement and then sent personalized pitches and emails with the press release to over 150 individual contacts.

The story was run in Sourcing Journal and Motorsports Newswire, covering both the fashion and motorcycle industries and was further syndicated by Yahoo! Life which has an estimated audience of over 258 million.

Link: https://www.yahoo.com/lifestyle/trinidad3-steps-made-usa-biker-152021040.html