Email Marketing / Graphic Design

Since the official launch of this automotive aftermarket company's latest product happened at one of the biggest trade shows in the world, our marketing challenge leading up to the big reveal included standing out from the crowds, remaining relevant, and providing pertinent information as quickly as possible.

To stay ahead of the curve, we implemented an email marketing campaign that began with a personalized, text-only note from the CEO sharing the exclusive news with email subscribers and encouraging them to stay tuned, and then followed it up in a more photo-driven newsletter-style blast with customized subject lines based on segments. We added this infographic (which I created using Canva) to highlight the features of the new product and linked the button to the product's landing page. We also constructed a follow-up email that highlighted the benefits of the product and included a CTA to head to the site to learn more via the latest blog.